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NEW STRANGE STYLE CLOTHES FOR INFANTS

Toddler ’tude: Pimpfants pushes tyke-trash style

By Beth Teitell

May 3, 2006

I can’t believe I’m saying this, but bring back the ‘‘My grandma went to Florida and all I got was this lousy T-shirt” kidswear.

Anything’s better than the latest attempt to fashion victimize children: Pimpfants wear. As in ‘‘pimp” plus ‘‘infant.”

Britney wannabes - rev up your credit cards, there’s a double-wide load of styles to choose from. There’s the winsome ‘‘Baby Beater” tank tops, the mini basketball uniform with ‘‘Jr. Pimp Squad” across the jersey or the T-shirts that read ‘‘My Mom Is a MILF.” (I’d explain MILF, but this is a family newspaper.)

Speaking of families, parents who dress their kids in Pimpfants might as well start saving for pole-dancing lessons - and therapy sessions - now. I could be wrong, but I’m pretty sure the kids aren’t begging for the stuff. ‘‘But mom, all the other toddlers have ‘Pimpfant’ onesies.”

Where does such design genius come from? I had the pleasure of speaking with the brainchild behind Pimpfants Inc. yesterday, as one Jared Parsons explained his eureka moment. A former skateboarder, he was shopping for clothes for his first son, who’s now 5 and quite a fashion plate. ‘‘I wanted him to dress how me and my friends dress,” Parsons said, ‘‘but it’s hard to find baby clothes like that.” Gee, I wonder why. Parsons and his friends use the word ‘‘pimp” to mean ‘‘styling,” he explained, and just as he was wishing he could buy his infant some styling clothes it came to him: Pimpfants. ‘‘Wow,” he said to himself, ‘‘that’s a really good idea.”

How good? Well yesterday, after word of Pimpfants wear hit the Drudge Report Web site, the server got more hits than it could handle.

Parsons sounded so nice I almost felt bad asking him about, you know, matters of taste. ‘‘We are getting a lot of positive feedback,” he said. And those who are horrified at the thought of a child wearing a shirt that says ‘‘pimp”?

It’s simply a matter of understanding the new lingo. ‘‘A lot of people have trouble thinking of the word ‘pimp’ without associating it with someone on the street.”

Funny, that.

Meanwhile, Parsons said he plans to introduce some new, top-secret designs at a trade show in - where else? - Las Vegas in August. I don’t know about you, but I’m hoping for some chewing tobacco in strained-pea flavor, a baby-bottle cap based on those beer hats that hold two cans and deliver the goods via hose to the wearer’s mouth, and a mullet toupee for the baby without hair.

If I had a bit more gumption, I’d put together a Pimpfant-wearing infant rap group. You know, TWA - Toddlers With Attitude.

Submitted by Mandy


NEW STRANGE STYLE CLOTHES FOR INFANTS




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